UPDATE: We’ve raised $30,000! Been quoted in CityLab! But only a week to go…

Glee, by Luiz Baltar

Rio Favela Olympics Media Package crowdfunding campaign has passed the $30,000 mark* just as a CityLab report on Brazil’s inequality cites our campaign!

September 11, 2015–The momentum has been building rapidly these last few days and, with the help of our whole network, we fully believe we can hit our target of $78,240 by next Friday. The goal may seem intimidating, but if everyone reading this email donates $25 over the weekend, we’ll pass $50,000 by Monday and our momentum will be unstoppable going into the final stretch!

Click here to view the campaign and show your support.

An article just out in CityLab describes our campaign in the context of Rio’s growing inequality, “to highlight perspectives from disenfranchised communities isolated from mainstream media” in the lead-up to next year’s Olympics. Please read and share with friends, explaining why supporting RioOnWatch is so important to you.

Remember, this campaign and this campaign alone is what determines how much we are able to support Rio’s favelas over the coming, critical year.

We’ve put together a packet of recent Facebook resources to make spreading the word easier than ever. Please share as many of these as you can over the coming days with your colleagues, friends, and social media networks:

Our official campaign video, on YouTube and Facebook

An important message from RioOnWatch

Largo do Tanque case study: Our role in covering evictions

Why we can’t wait until the Olympics to cover Rio’s favelas

Our campaign page

And we encourage you to download and use the RioOnWatch Facebook profile and cover photos from RioOnWatch or CatComm to accompany any of your outreach.

Finally, we invite you to join our Facebook crowdfunding group to celebrate milestones and share fundraising experiences and strategies with other members of our network. Simply email crowd@catcomm.org and we’ll include you!

Thank you! And here’s to a great final week!

–The CatComm Team

*Donations are received on and off the Indiegogo platform, bringing our current total to $31,082, or 40% of our goal.